Welcome to Fishing Reels Shop, your premier destination for high-quality fishing gear that doesn’t break the bank. Born from a passion for angling and a commitment to value, we’ve redefined what it means to be a fishing equipment retailer in Australia and beyond.

At Fishing Reels Shop, we believe every cast should be perfect, every catch memorable, and every piece of gear should be both reliable and affordable.

Our Story

Established in Port Adelaide, Australia, Fishing Reels Shop emerged from a simple observation: serious anglers were paying premium prices for quality gear. We set out to change that by partnering directly with leading brands and manufacturers to bring you premium fishing equipment – from Abu Garcia baitcast reels to Sage fly rods – at unprecedented prices.

Our Mission

To equip anglers of all levels with premium fishing gear at accessible prices, ensuring everyone can experience the joy of fishing with reliable, high-performance equipment.

Why Choose Us?

We understand the angler’s dilemma: you need gear that performs when it counts, but premium equipment often comes with premium price tags. That’s where we change the game.

Our carefully curated selection includes everything from spinning and baitcast reels to fly fishing specialty items, all offered at significant discounts. Whether you’re chasing bream in Australian estuaries or trout in mountain streams, our equipment delivers performance without the pain of excessive costs.

We’ve solved the core problem for fishing enthusiasts: how to access premium brands like Daiwa, Shimano, Scott, and G.Loomis without the traditional premium prices. Our direct relationships and volume purchasing power allow us to pass extraordinary savings directly to you.

Our Promise

When you shop with us, you’re not just getting a discount – you’re getting:

  • Genuine, quality equipment from trusted brands
  • Expertly selected gear for various fishing disciplines
  • Global shipping (with some regional exceptions)
  • Customer service that understands fishing
  • Continuous updates to our inventory with the latest gear

Get in Touch:
Email: [email protected]
Address: 68 Gloucester Avenue, PORT ADELAIDE, AU 5015

Thank you for choosing Fishing Reels Shop – where your passion for fishing meets unparalleled value.